4/18/2023 0 Comments Hype machine![]() I’ve published a number of very large-scale studies, and I’m also an entrepreneur. I have worked with all of the major social media platforms for the last 20 years: Facebook, Twitter, Snapchat, WeChat, Yahoo and the rest. ![]() Sinan Aral: I started researching social media four years before Mark Zuckerberg founded Facebook. TechCrunch: Why don’t we start with how the book came together and how you got interested in this topic of digital media and how it affects our decision-making? This interview has been edited and condensed for clarity. In our discussion, we talked about the landscape of the market today, what responsibilities companies and users have to each other and what come next as the industry evolves. This fall, he published his latest book, “The Hype Machine,” which explores what’s next for social media giants. He has spent years analyzing the social media market, directly participating in its development as chief scientist of SocialAmp and Humin and as a founding partner of Manifest Capital. To find my way through this thicket of interesting questions, I spoke with Sinan Aral, a professor of management at the MIT Sloan School of Management who also is director of MIT’s Initiative on the Digital Economy. There are now heated debates in Washington and Brussels over the future of antitrust regulation for this market, whether platform operators should filter certain content (and if so, which types), and how to open the market to new innovators. More than 3.6 billion people use social media, and its runaway success has left the industry at a crossroads.
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